Blog

Lead Capture, Follow-Up & ROI Measurement

Last posts

Killing event ROI theatre: a multi-touch attribution model your CFO can actually audit

15/05/2026

Killing event ROI theatre: a multi-touch attribution model your CFO can actually audit

Learn how Indian B2B CMOs can build auditable event ROI models that withstand CFO scrutiny, using W-shaped attribution, clean CRM data, and a practical event audit pack.

The CMO event budget defense: 5 numbers your CFO needs before the FY27 review

Marketing, Sales & Growth Leaders

•

07/05/2026

The CMO event budget defense: 5 numbers your CFO needs before the FY27 review

Indian CMOs often lose the B2B event budget debate because they bring stories, not numbers. Learn the five CRM metrics, one-page CFO brief, and portfolio moves that turn event spend into defensible, pipeline-focused investment in Indian boardrooms.