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    • Defining Goals & Go-to-Market Strategy
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Pre-Event Marketing & Lead Nurturing

Browse other For Exhibitors categories:
» Defining Goals & Go-to-Market Strategy » Booth Design, Demos & Engagement Ideas » Staffing, Training & On-Ground Coordination » Working with Organisers & Sponsorship Packages » Lead Capture, Follow-Up & ROI Measurement
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Last posts
61% of exhibitors claim they personalise the booth: in India, it still means a printed brochure with your name on it
Pre-Event Marketing & Lead Nurturing
•
24/06/2026

61% of exhibitors claim they personalise the booth: in India, it still means a printed brochure with your name on it

Most Indian B2B exhibitors talk about personalisation but still rely on brochures and badges. Learn how to turn event apps, modular booths and data-driven demo tracks into real pipeline in India’s trade shows.


Exhibitor marketing strategies that elevate trade performance in India’s B2B events
Manufacturing, Engineering & Automotive
•
10/04/2026

Exhibitor marketing strategies that elevate trade performance in India’s B2B events

Actionable exhibitor marketing strategies for B2B trade events in India, covering booth design, digital integration, lead capture, and post event revenue conversion.

Clara Nyström
by Clara Nyström

Strategic business lead generation for high impact B2B events in India
IT, Digital & Innovation Leaders
•
28/02/2026

Strategic business lead generation for high impact B2B events in India

In depth analysis of business lead generation at B2B events in India, with strategies, metrics, and tools to convert event traffic into qualified leads.

Dario Lopez
by Dario Lopez

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