Building Your Annual Event & Expo Calendar

Monsoon-proofing your Q3 event calendar: what Indian B2B teams need to plan before July hits

Learn how HR leaders can manage monsoon B2B events logistics in India. Get city-specific guidance for Mumbai, Delhi and Bengaluru, plus travel, exhibit and inventory strategies to protect event ROI during the rainy season.

Q1 FY27 closes June 30: how to package three months of event data into a compelling H2 budget case

Building Your Annual Event & Expo Calendar

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22/06/2026

Q1 FY27 closes June 30: how to package three months of event data into a compelling H2 budget case

Learn how Indian CMOs can defend an H2 FY27 event budget with thin Q1 data by focusing on meetings, proposals, and stage movement, aligning the calendar with India’s macro priorities, and translating event performance into CFO-ready language.

Mid-year H1 audit for Indian B2B founders: which events delivered pipeline, which to cut for H2

Building Your Annual Event & Expo Calendar

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25/05/2026

Mid-year H1 audit for Indian B2B founders: which events delivered pipeline, which to cut for H2

Learn how Indian B2B founders can run a 90-minute H1 mid-year event audit, compare event spend to pipeline, cut low-yield expos, and redeploy budget into higher-ROI channels without losing market impact.

Stop chasing every premium expo: a founder playbook for ruthless event triage

Founders, CEOs & Promoters

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08/05/2026

Stop chasing every premium expo: a founder playbook for ruthless event triage

A sharp founder event triage framework for Indian B2B leaders to pick three high ROI events a year, cut wasteful expos and turn booths into pipeline.

by Thierry-Alexandre Dupont